A rather embarrassing inward gaze, followed by a memo to the Washington Post.
This summer I worked at a camp for high school students — a job with many perks and, thankfully, without a dress code. The first day I showed up in sneakers, shorts, a v-neck t-shirt and busily-printed grand-marmish Value Village scarf which I had tied around my neck like a bandana. Only a few minutes in, one of the real precocious types pointed an accusatory finger at me and asked “Are you a hipster?,” inflecting the word with the same blunt, youthful matter-of-factness with which my seven-year-old cousin had asked, “What are those?” at the Thanksgiving dinner table the first year I felt a need to wear a training bra.
“No,” I told her, quickly and without thinking. (The girl at my camp, that is. In response to my cousin, I only turned an opaque shade of purple, though over the years I have thought of many possible verbal replies to this question.)
Later that evening, as I undid my scarf in front of my desk mirror, I gazed deep into my own eyes, sighed and silently pondered that age-old epistemological question, “Well, am I a hipster?” Given the trite, reductive definition of hipster in mainstream press — a sort of vapid, materialistic, pseudo-intellectual person who listens to Grizzly Bear and posts a lot of bulletins to their Myspace — I would have liked to have very quickly said, “No,” as I’d done earlier that day. I really don’t think I am materialistic, I thought. And I’ve always been quite proud of being a Myspace celibate; I was once — not too long ago, in fact — a teenager in New Jersey, so an unusually large quantity of restraint was required in holding this distinction. But then I felt the gauzy scarf between my fingers, the tiny faces on its kitschy print suddenly seeming to laugh scornfully at me. I looked away, to the left of my desk, where there sat an envelope containing tickets to a Grizzly Bear concert that I was planning to take a bus from DC to Philly and perhaps a day off work in order to attend. It was then that I plunged into a abyss of confusion and despair.
***
For many months now, the New York Times has made a sport of hipster-bashing. Some of their attacks are nuanced, well-researched and thought-provoking — like this article about trust funds and the recession. And then some of their attacks are downright petty though, admittedly, hilarious; the only time this year I’ve laughed harder at a piece of journalism than I did while reading the New York Times article about how a lot of male hipsters are fatter than they used to be was while I was reading the New York Times article about how a lot of male movie stars are fatter than they used to be. Regardless of the degree of their burns, though, these articles about hipsters are almost all infused with a subtle tone of detached sarcasm or — dare I say — irony.
Never to be outdone,the Washington Post published a similarly toned article a few weeks ago, entitled “The Target of their Ambivalence.” The Columbia Heights Target has been a lightning rod in the complex and stormy debate sparked by the gentrification of the neighborhood that surrounds it. But Monica Hess’s article has none of the nuance or thoughtfulness that an issue this complex demands. It is instead a catalogue of generalizations about why “hipsters, post-hipsters and quasi-hipsters” love to shop at Target.
Following the footwork of the Times, Hess’s interviews subjects are clearly supposed to set off our hipster radar — those sporting “shaggy black haircut” and “vintage-y dress[es].” It all amounts to a kind of tired, but ultimately universally recognizable trope that is supposed to signify “hipster” in the mainstream media. I’m sure that a lot of the people these articles group under the hipster umbrella are people that I would have called by a lot of other names when I was in high school: punk, hardcore guy, emo kid, etc. These labels are all reductive, but the main difference is that none of them imply anything about economics which, I fear the word hipster — thanks to snarkily myopic articles of this kind — is beginning to connote.
Hess’s article assumes that all of the “Columbia Heights hipsters” who shop at the Target do so solely because they see some sort of kitschy, ironic novelty in it. At one point, she interviews a girl who confesses to buying her deoderant at Target instead of the CVS across the street. Hess interprets this choice thus: “In the Target, the deodorant is in a blindingly white, neatly stocked aisle. It comes in scents like ‘Lotus Glow’ and ‘Valencia Mist’ that you never see at CVS.” Nowhere in the article does it mention the decidedly non-aesthetic reason that most people shop at Target: it’s cheap. Cheaper than CVS. Cheaper than most other places you would by groceries or clothing. For a lot of people — young and old, black and white, “hipster” and whatever the media sees as its alternative — shopping at Target has nothing to do with irony but with saving a little bit of money.
Hess makes the narrow-minded and insensitive assumption that every “hipster” who moved to Columbia Heights recently did so simply because they were “seeking bragging rights…They were seeking urban.” Throughout the entire article the people Hess defines as hipsters seem to exhibit a superpower that makes them blithely exempt from any sort of economic woe. Early on, she proposes that people moved to Columbia Heights a few years ago because of “cheap rent,” but that point is tossed off in favor of profiling a pair of girls who bought a cat jungle gym at Target. Hess should have dug a little deeper into the whole “cheap rent” comment. Because the most significant point that she daintily, snarkily tip-toes around is the fact that it is no longer cheap to live in Columbia Heights.
When I read this article a few weeks ago, I was — still am, actually — looking for a place to live in DC, and I had almost crossed Columbia Heights off the list because I was finding it near impossible to find a room in the neighborhood under $1000. The effects that the gentrification of Columbia Heights have had on rent there is outrageous; to me, that’s a more interesting issue than deodorant. Maybe if these writers stopped fighting snark with snark — hipster irony with journalistic irony — they’d get to the heart of some pretty significant issues and paint a rounder, more nuanced portrait not only of gentrification, but of young people struggling to make sense of the rapid changes in DC’s economic landscape.
I’d like to see these types of stories treat their subjects with a little more depth and respect. When journalists like Hess put faith in cliches, generalizations and stereotypes, they aren’t behaving much differently than my precocious summer-camper, or even my pre-pubescent cousin. Even worse, they’re giving these generalizations a kind of authority. Maybe, I realized on the evening of Scarfgate, I do exhibit some of the external qualities of a hipster, especially to people who don’t yet know me. But regardless of how I dress or where I hang out, I’d like to be viewed in a way akin to how I see so many of my young friends in DC: people who are not exempt from any sort of financial burden, people who are struggling to make rent, and in some cases (such as my own) people who are struggling just to find a place in this city that they can even afford to rent. I don’t exactly see the irony in that.




